Monday, October 17, 2011

Lumberjacks announce new charity

The Muskegon Lumberjacks announced today the creation of the Muskegon Lumberjacks Charitable Foundation, the team’s new nonprofit arm committed to enriching the West Michigan community through an association with hockey and the Lumberjacks.

Lumberjacks owner Josh Mervis has long demonstrated a commitment to community engagement with a proven track record of running a successful charitable organization in connection with his previous team, the Danville (Ill.) Wings.

“I believe in social responsibility,” Mervis said. “I believe it is our duty to give back to our community, to the game of hockey, and to the children of West Michigan. It’s the way we’ve always operated with all of our businesses and it’s how we will continue to operate.”

The Lumberjacks Charitable Foundation will begin its work by contributing to Muskegon-area youth hockey organizations and sponsoring the Lumberjacks Reading Caravan. In its first year, the Caravan will sponsor and participate in programs designed to assist more than 5,000 Muskegon area students to achieve reading goals.

Program participants will be given the opportunity to earn free game tickets and other prizes. The Lumberjacks will also continue to support other nonprofit organizations in the community through donations, partnerships and player appearances.

The foundation will be supported through philanthropic partnerships with corporations, as well as fundraising events and silent auctions. All proceeds from in-game promotions like Chuck-a-Puck, pull tabs, Club Keno and jersey auctions will also benefit the foundation.

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