Monday, July 23, 2012

Lumberjacks unveil new team logo

The Muskegon Lumberjacks have announced the debut of a new primary logo.

The freshly-created mark will be implemented immediately.

The new design centers around the award-winning logo introduced by the IHL Lumberjacks in 2008 and used by the third-year USHL club throughout its existence.

While the recognizable stylized lumberjack is in the center of the new logo, the outer edge is a modified version of the popular “saw blade” design the team revealed last season. In the new primary logo, the lumberjack replaces the italicized ‘M’ in the middle of the blade.

“As an organization, we have worked extremely hard to maintain a brand our community can associate with and be proud of,” said Lumberjacks president Tim Taylor. “Therefore, it was important to maintain the lumberjack figure while introducing the saw blade design into the primary mark.”

The logo will be put to use on official Lumberjacks merchandise and will be emblematic of the franchise as it looks toward its third season in the USHL.

“The saw blade design received such an overwhelmingly positive response when it was introduced as our secondary logo last season that we felt it had to become part of our primary mark,” Taylor said.

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